TELECOMMUNICATION

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Analytics assures Pro-Active Prediction of possible Maintenance, to assure Planned Maintenance can be performed, before it results in Unplanned Downtime to do repairs. This keeps repeater towers, satellites and vehicles functioning optimally and at efficient levels  

Understanding Customer Lifecycles and their behaviour within Contract Plans, Pre-paid Packages and Top Up Plans, to assure we target campaigns, contract renewals and upgrades at the correct time to secure Existing Customers and make it attractive for potential New Customers  

Analytics for Customer profiling & segmentation allows Telco's to understand customer attributes and behaviour. This allows easy identification of opportunities for cross-selling and up-selling customers with additional products and effective marketing campaigns.   

Properly analyzing and optimizing pricing strategies to assure customer retention. Understand the effects of price increases and how to best control against customer churn   

Allows Analysis of different scenarios, to incorporate price elasticity curves, build demand forecasts, consider commodities, and use all relevant external indicators such as seasonality, local economy, consumer confidence and more.  

Using Advanced Text Analytics and Modelling Techniques on Customer Surveys & Polls, as well as Social Media Analytics  to understand customer sentiment and identify important aspects of how customers are perceiving your Service, Brand & Products  

With many Telco's also providing Financial Services, Fraud Analytics allows one to find anomalous behaviour patterns in financial transactions, which could indicate Fraud.  It allows pro-active prediction of such events and controls to be put in place before losses occur